TY  - BOOK
AU  - Pringle, Hamish
AU  - Field, Peter
TI  - Brand immortality: how brands can live long and prosper
SN  - 9780749457013
U1  - 658.827 
PY  - 2009///
CY  - London
PB  - Kogan Page
KW  - Product management
KW  - Branding (Marketing)
KW  - Brand name products
ER  -