Gupta, S.L. <br/><br/>
Strategic marketing management  text and cases 
S.L. Gupta. 
 - New Delhi  Atlantic  c2009. 
 - iii, 541p; 24cm. 
<br/><br/><label>ISBN: </label>9788126912551 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - case studies Sales management. 
<br/><br/><label>Dewey Class. No.: </label>658.802  / G96S