TY  - BOOK
AU  - Bennett, Roger
AU  - Blythe, Jim
TI  - International marketing: strategy planning, marketing entry and implementation
SN  - 9788175545328
U1  - 658.848 
PY  - 2010///
CY  - New Delhi
PB  - Kogan Page
KW  - Export marketing
KW  - International business
ER  -