Johansson, Johny K. <br/><br/>
Contemporary brand management 
Johny K. Johansson, Kurt A. Carlson. 
 - New Delhi  Sage  2013 
 - xi, 258p.: ill; 25cm. 
<br/><br/><label>ISBN: </label>9781452242873 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding ( Marketing) - Management Strategic planning. 
<br/><br/><label>Dewey Class. No.: </label>658.827  / J48C