TY  - BOOK
AU  - Johansson, Johny K.
AU  - Carlton, Kurt A.
TI  - Contemporary brand management
SN  - 9781452242873
U1  - 658.827 
PY  - 2013///
CY  - New Delhi
PB  - Sage
KW  - Branding ( Marketing) - Management
KW  - Strategic planning
ER  -