TY  - BOOK
AU  - Kotler, Philip
TI  - Marketing management: analysis planning, implementation, and control
SN  - 8120308778.
U1  - 658.8, 
PY  - 1994///
CY  - New Delhi
PB  - Prentice Hall of India
KW  - Management
KW  - Sales Management
KW  - Marketing
ER  -