Ryan, Christopher <br/><br/>
The Master marketer  how to combine tried and tested techniques with the latest ideas to achieve spectacular marketing success 
Christopher Ryan. 
 - London  Kogan Page  c1996. 
 - xiii,551p: ill; 23 cm. 
<br/><br/><label>ISBN: </label>749419636 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.