Davar, Rustom S. <br/><br/>
Modern marketing management in the Indian context  Rustom S. Davar. 

 - 4th ed. 
 - Bombay  Progressive  1977 
 - xxviii, 725p., 22cm. 
<br/><br/><label>Dewey Class. No.: </label>658.83,  / D19M