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121.
Marketing management Rajan Saxena. by
Edition: 3rd. ed..
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Tata McGraw [ n.d.]
Availability: Items available for loan: HMS Central Library (7)Call number: 658.8 S16M, ...

122.
Case studies in retail management. Case studies in retail management. by Series: (Case studies)
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Hyderabad ICFAI Center for Management Research c2004
Availability: Items available for loan: HMS Central Library (1)Call number: 658.00722 I03C.

123.
Case studies in marketing. Case studies in marketing. by Series: (Case studies)
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Hyderabad ICFAI Center for Management Research c2004
Availability: Items available for loan: HMS Central Library (2)Call number: 658.00722 I03C, ...

124.
Key concepts in marketing Jonathan Sutherland and Diane Canwell. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York Palgrave Macmillan 2004
Availability: Items available for loan: HMS Central Library (1)Call number: 658.8 S95K.

125.
Marketing real people, real choices Michael R. Solomon, Elnora W. Stuart. by
Edition: 3rd ed..
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Delhi Pearson Education 2003
Availability: Items available for loan: HMS Central Library (1)Call number: 658.8 S61M.

126.
Marketing essential principles, new realities Jonathan Groucutt, Peter Leadley, Patrick Forsyth. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Kogan Page 2004
Availability: Items available for loan: HMS Central Library (1)Call number: 658.8 G91M.

127.
Principles of marketing Philip Kotler, Gary Armstrong. by
Edition: 11th ed..
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Prentice Hall India [ n.d.]
Availability: Items available for loan: HMS Central Library (1)Call number: 658.802 K95P.

128.
Strategic marketing in the customer driven organization Frank Bradley. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Chichester John Wiley 2003
Availability: Items available for loan: HMS Central Library (1)Call number: 658.8 B77S.

129.
Marketing management Arun Kumar, N. Meenakshi. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Vikas Publishing 2007
Availability: Items available for loan: HMS Central Library (15)Call number: 658.8 A79M, ...

130.
Global marketing management changes, challenges and new strategies Kiefer Lee, Steve Carter. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Oxford University Press 2006
Availability: Items available for loan: HMS Central Library (2)Call number: 658.848 L41G, ...

131.
Marketing management planning, implementation and control, global perspective Indian context V.S. Ramaswamy, S. Namakumar. by
Edition: 3rd. ed..
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Delhi Macmillan India 2002
Availability: Items available for loan: HMS Central Library (5)Call number: 658.8 R17M, ...

132.
Services marketing the Indian perspectives: text and readings Ravi Shanker. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Excel Books c2002
Availability: Items available for loan: HMS Central Library (4)Call number: 658.809 S29S, ... Not available: HMS Central Library: Checked out (1).

133.
Relationship marketing focusing on consumers complaints Gunjeet Kaur. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Delhi New Century Publications 2003
Availability: Items available for loan: HMS Central Library (4)Call number: 658.8343 K13R, ...

134.
Principles of marketing Philip Kotler, Gary Armstrong. by
Edition: 11th ed..
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Prentice Hall of India [n.d.]
Availability: Items available for loan: HMS Central Library (5)Call number: 658.802 K95P, ...

135.
Smart marketing John Mariotti. by Series: (Smart)
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Chichester Capstone c2004
Availability: Items available for loan: HMS Central Library (1)Call number: 658.8 M33S.

136.
Smart things to know about marketing John Mariotti. by Series: (Smart)
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Oxford Capstone c2000
Availability: Items available for loan: HMS Central Library (1)Call number: 658.8 M33S.

137.
Marketing strategy and management Michael J. Baker. by
Edition: 3rd ed..
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London Macmillan 2000
Availability: Items available for loan: HMS Central Library (1)Call number: 658.8 B15M.

138.
Customer relationship management in Indian banking industry edited by R.K. Uppal. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi New Century Publications 2008
Availability: Items available for loan: HMS Central Library (1)Call number: 658.812 C94C.

139.
The Marketing plan William A. Cohen. by
Edition: 4th ed..
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Hoboken John Wiley and Sons 2005
Availability: Items available for loan: HMS Central Library (1)Call number: 658.8101 C48M.

140.
Rural marketing text and cases S.L. Gupta. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Delhi Wisdom Publications c2004
Availability: Items available for loan: HMS Central Library (1)Call number: 658.8348 G96R.

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