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	21.	No cover image available E - Brands building an internet business at breakneck speed Phil Carpenter. by Carpenter, Phil Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Boston Harvard Business School 2000 Availability: Items available for loan: HMS Central Library (1)Call number: 658.827 C21E. Place hold Add to cart (remove)
	22.	No cover image available Designing brand identity a complete guide to creating, lbuilding and maintaining strong brands Aline Wheeler. by Wheeler, Aline Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley 2003 Availability: Items available for loan: (1). Place hold Add to cart (remove)
	23.	Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller by Keller, Kevin Lane Edition: 2nd. ed. Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Delhi: Pearson Education, 2003 Availability: Items available for loan: HMS Central Library (23)Call number: 658.827 K24S, ... Place hold Add to cart (remove)
	24.	No cover image available Stratagic Brand Management creating and sustaining brand equity long term Jean-Noel Kapferer. by Kapferer, Jean-Noel Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: London Kogan Page 1998 Availability: Items available for loan: HMS Central Library (3). Place hold Add to cart (remove)
	25.	No cover image available Managing brand equity capitalizing on the value of a brand name David A. Aaker. by Aaker, David A Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New York Free Press 1991 Availability: Items available for loan: HMS Central Library (6)Call number: 658.827 A11M, ... Place hold Add to cart (remove)
	26.	No cover image available Brand failures the truth about the 100 (one hundred) biggest branding mistakes of all time Matt Haig. by Haig, Matt Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2003 Availability: Items available for loan: HMS Central Library (2)Call number: 658.827 H13B, ... Place hold Add to cart (remove)
	27.	No cover image available Global brand strategy unlocking brand potential across countries, cultures and markets Sicco Van Gelder. by Van Gelder, Sicco Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2004 Availability: Items available for loan: HMS Central Library (2)Call number: 658.827 V20G, ... Place hold Add to cart (remove)
	28.	Strategic brand management building, measuring, and managing brand equity Kevin Lane Keller. by Keller, Kevin Lane Edition: 2nd. ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Delhi Pearson Education 2003 Availability: Items available for loan: HMS Central Library (3)Call number: 658.827 K24S, ... Place hold Add to cart (remove)
	29.	No cover image available Building the brand-driven business operationalize your brand to drive profitable growth Scott M. Davis, Michael Dunn. by Davis, Scott M Dunn, Michael Material type: Text; Format: print ; Literary form: Not fiction Publication details: San Francisco Jossey Bass 2002 Availability: Items available for loan: HMS Central Library (1)Call number: 658.827 D23B. Place hold Add to cart (remove)
	30.	Global brand integrity management how to protect your product in today's competitive environment Richard S. Post and Penelope N. Post. by Post, Richard S Post, Penelope N Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New delhi Tata McGraw Hill 2008 Availability: Items available for loan: HMS Central Library (1)Call number: 658.827 P69G. Place hold Add to cart (remove)
	31.	No cover image available How to get doctors addicted to your brand 13 unshakable laws of pharma branding Vivek Hattangadi. by Hattangadi, Vivek Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Ahmedabad The Enablers 2019 Availability: Items available for loan: HMS Central Library (1)Call number: 658.827 H41H. Place hold Add to cart (remove)
	32.	HOP in the mind how to increase brand loyalty, Techniques for success in pharmaceutical marketing and sales Prabhakar Shetty. by Shetty, Prabhakar Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Mumbai World publishers 2019 Availability: Items available for loan: HMS Central Library (1)Call number: 658.827 S39H. Place hold Add to cart (remove)
	33.	Strategic brand management building, measuring and managing brand equity Kevin Lane Keller...[et.al.]. by Jacob, Issac C Keller, Kevin Lane Parameswaran, Ami M.G Swaminathan, Vanitha Edition: 5th ed.. Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Noida Pearson India Education Services 2020 Availability: Items available for loan: HMS Central Library (1)Call number: 658.827 S88S. Place hold Add to cart (remove)
	34.	Strategic brand management building, measuring and managing brand equity Kevin Lane Keller...[et.al.]. by Jacob, Issac C Keller, Kevin Lane Parameswaran, Ami M.G Swaminathan, Vanitha Edition: 5th ed.. Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Noida Pearson India Education Services 2020 Availability: Items available for loan: HMS Central Library (1)Call number: 658.827 S88S. Place hold Add to cart (remove)
	35.	Strategic brand management building, measuring and managing brand equity Kevin Lane Keller...[et.al.]. by Jacob, Issac C Keller, Kevin Lane Parameswaran, Ami M.G Swaminathan, Vanitha Edition: 5th ed.. Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Noida Pearson India Education Services 2020 Availability: Items available for loan: HMS Central Library (1)Call number: 658.827 S88S. Place hold Add to cart (remove)
	36.	Product and brand management text and cases K. Venugopal Rao. by Rao, K. Venugopal Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi Himalaya publishing house 2017 Availability: Items available for loan: HMS Central Library (3)Call number: 658.575 R19P, ... Place hold Add to cart (remove)
	37.	Strategic brand management Building, measuring, and managing brand equity Kevin Lane Keller, Vanitha Swaminathan and Ambi M.G. Parameswaran. by Keller, Kevin Lane Parameswaran, Ambi M.G Swaminathan, Vanitha Edition: 5th ed.. Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Noida Pearson India Education Services 2020 Availability: Items available for loan: HMS Central Library (9)Call number: 658.827 K24S, ... Place hold Add to cart (remove)
	38.	Brand immortality how brands can live long and prosper Hamish Pringle, Peter Field. by Pringle, Hamish Field, Peter Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: London Kogan Page 2009 Availability: Items available for loan: HMS Central Library (1)Call number: 658.827 P83B. Place hold Add to cart (remove)
	39.	No cover image available Chemical trade names and commerical synoyms: a dictionary of American usage Williams Haynes. by Haynes, Williams Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Princeton D. Van Nostrand Co. 1955 Availability: Items available for loan: HMS Central Library (1)Call number: 660.03 H26C. Place hold Add to cart (remove)

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