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21.
Principles of advertising a global perspective Monle Lee, Carla Johnson. by
Edition: 2nd. ed..
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Viva Books 2007
Availability: Items available for loan: HMS Central Library (3)Call number: 659.1 L41P, ...

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22.
Advertising and integrated brand promotion Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. by
Edition: 4th. ed..
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Australia Thomson c2006
Availability: Items available for loan: HMS Central Library (1)Call number: 689.1 O30A.

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23.
Cases in advertising and marketing management real situations for tomorrow's managers Edd Applegate and Art Johnsen. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Pinnacle 2010
Availability: Items available for loan: HMS Central Library (5)Call number: 659.1 A68C, ...

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HMS Central Library, Jamia Hamdard, Hamdard Nagar, New Delhi -110062, INDIA