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361.
Marketing management Arun Kumar, N. Meenakshi. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Vikas Publishing 2007
Availability: Items available for loan: HMS Central Library (15)Call number: 658.8 A79M, ...

362.
Strategic advertising management Larry Percy, Richard Elliott. by
Edition: 2nd. ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Oxford University Press 2005
Availability: Items available for loan: HMS Central Library (8)Call number: 659.111 P37S, ...

363.
Global marketing management changes, challenges and new strategies Kiefer Lee, Steve Carter. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Oxford University Press 2006
Availability: Items available for loan: HMS Central Library (2)Call number: 658.848 L41G, ...

364.
Strategies for the new health care marketplace managing the convergence of consumerism and technology Dean C. Coddington, Elizabeth A. Fischer, Keith D. Moor. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: San Francisco Jossy Bass 2001
Availability: Not available: HMS Central Library: Checked out (1).

365.
Marketing public health strategies to promote social change Michael Siegel, Lynne Doner Lotenberg. by
Edition: 2nd ed..
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Boston Jones and Barlett Publishers 2007
Availability: Items available for loan: HMS Central Library (1)Call number: 362.10688 S44M.

366.
Understanding the markets David Loader. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Oxford Butterworth Heinemann 2002
Availability: Items available for loan: HMS Central Library (1)Call number: 658.83 L71U.

367.
Commercialization of health care global and local dynamics and policy responses edited by Maureen Mackintosh and Meri Koivusalo. by Series: (Social policy in a development context series)
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York Palgrave 2005
Availability: Items available for loan: HMS Central Library (1)Call number: 362.10688 C53C.

368.
Marketing management planning, implementation and control, global perspective Indian context V.S. Ramaswamy, S. Namakumar. by
Edition: 3rd. ed..
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Delhi Macmillan India 2002
Availability: Items available for loan: HMS Central Library (5)Call number: 658.8 R17M, ...

369.
Services marketing the Indian perspectives: text and readings Ravi Shanker. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Excel Books c2002
Availability: Items available for loan: HMS Central Library (4)Call number: 658.809 S29S, ... Not available: HMS Central Library: Checked out (1).

370.
Relationship marketing focusing on consumers complaints Gunjeet Kaur. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Delhi New Century Publications 2003
Availability: Items available for loan: HMS Central Library (4)Call number: 658.8343 K13R, ...

371.
Impact of consumer involvement on consumer behaviour a case study of India Kavita Sharma. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Delhi New Century Publications 2000
Availability: Items available for loan: HMS Central Library (4)Call number: 658.8342 S34I, ...

372.
Consumer behaviour dynamics of building brand equity Soma Sen Gupta. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi New Century Publications 2005
Availability: Items available for loan: HMS Central Library (2)Call number: 658.8342 G96C, ...

373.
Principles of marketing Philip Kotler, Gary Armstrong. by
Edition: 11th ed..
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Prentice Hall of India [n.d.]
Availability: Items available for loan: HMS Central Library (5)Call number: 658.802 K95P, ...

374.
Marketing research David J. Luck, Ronald S. Rubin. by Series: (Eastern economy edition
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Prentice Hall of India [n.d.]
Availability: Items available for loan: HMS Central Library (1)Call number: 658.83 L89M.

375.
Smart marketing John Mariotti. by Series: (Smart)
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Chichester Capstone c2004
Availability: Items available for loan: HMS Central Library (1)Call number: 658.8 M33S.

376.
Smart things to know about marketing John Mariotti. by Series: (Smart)
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Oxford Capstone c2000
Availability: Items available for loan: HMS Central Library (1)Call number: 658.8 M33S.

377.
International marketing research C. Samuel Craig and Susan P. Douglas. by
Edition: 2nd ed..
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Chichester John Wiley and Sons c2000
Availability: Items available for loan: HMS Central Library (1)Call number: 658.848 C69I.

378.
Global marketing management Masaaki Kotabe, Kristiaan Helsen. by
Edition: 3rd ed..
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Singapore John Wiley and Sons 2004
Availability: Items available for loan: HMS Central Library (1)Call number: 658.848 K95G.

379.
Marketing the unknown developing market strategies for technical innovations Paul Millier. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Chichester John Wiley and Sons 1997
Availability: Items available for loan: HMS Central Library (1)Call number: 658.8 M62M.

380.
Wired marketing energizing business for e-commerce Glenn Hardaker, Gary Graham. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Chichester John Wiley and Sons c2001
Availability: Items available for loan: HMS Central Library (1)Call number: 658.84 H28W.

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