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81.
Marketing in India cases and readings S. Neelamegham. by
Edition: 3rd rev. ed..
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Vikash Publishing House 2004
Availability: Items available for loan: HMS Central Library (5)Call number: 658.80954 N37M, ...

82.
Service marketing concepts, applications and cases M.K. Rampal, S.L. Gupta. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Galgotia 2002
Availability: Items available for loan: HMS Central Library (1)Call number: 658.8 R17S.

83.
The Highly effective marketing plan a proven, practical, planning process for companies of all sizes Peter Knight. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi Pearson Education 1988
Availability: Items available for loan: HMS Central Library (4)Call number: 658.8 K85H, ...

84.
Marketing sense a practitioner's approach to marketing Saroj Datta. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Excel Books 2005
Availability: Items available for loan: HMS Central Library (5)Call number: 658.8 D18M, ...

85.
Market based management strategies for growing customer value and profitability Roger J. Best by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Prentice-Hall of India 2005
Availability: Items available for loan: HMS Central Library (1)Call number: 658.8 B50M.

86.
Principles of marketing Philip Kotler, Gary Armstrong. by
Edition: 11th ed..
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Prentice Hall International [n.d.]
Availability: Items available for loan: HMS Central Library (3)Call number: 658.802 K95P, ...

87.
Marketing of services edited by S. S. Vernekar, Sandeep Goel, B. R. Bhardwaj. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Deep and Deep 2005
Availability: Items available for loan: HMS Central Library (1)Call number: 658.8 M33M.

88.
Marketing of services edited by S. S. Vernekar, Sandeep Goel, B. R. Bhardwaj. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Deep and Deep 2005
Availability: Items available for loan: HMS Central Library (1)Call number: 658.8 M33M.

89.
Marketing of services edited by S. S. Vernekar, Sandeep Goel, B. R. Bhardwaj. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Deep and Deep 2005
Availability: Items available for loan: HMS Central Library (1)Call number: 658.8 M33M.

90.
Sales management decisions, strategies and cases Richard R. Still, Edward W. Cundiff, Norman A.P. Govoni.. by
Edition: 5th. ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Prentice Hall of India 2001
Availability: Items available for loan: HMS Central Library (5)Call number: 658.81 S81S, ...

91.
Environmental marketing strategies, practice, theory and research editors, Michael Jay Polonsky, Alma T. Mintu Wimsatt. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi JAICO Publishing House 2004
Availability: Items available for loan: HMS Central Library (1)Call number: 658.83 E76E.

92.
Industrial marketing text and cases Francis Cherunilam. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi Himalaya 2004
Availability: Items available for loan: HMS Central Library (1)Call number: 658.8 C33I.

93.
Cross- cultural marketing edited by Robert Rugimbana and Sonny Nwankwo. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia Tompson 2003
Availability: Items available for loan: HMS Central Library (1)Call number: 658.8 C74C.

94.
Case studies in marketing the Indian context R. Srinivasan. by
Edition: 3rd ed..
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Prentice Hall of India 2002
Availability: Items available for loan: HMS Central Library (1)Call number: 658.8 S67C.

95.
Marketing management Philip Kotler, Kevin Lane Keller. by
Edition: 12th ed..
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Prentice Hall International [n.d.]
Availability: Items available for loan: HMS Central Library (7)Call number: 658.8 K95M, ...

96.
The Marketing plan William A. Cohen. by
Edition: 4th ed..
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken John Wiley 2005
Availability: Items available for loan: HMS Central Library (1)Call number: 658.8101 C48M.

97.
Market-driven management how to define, develop, and deliver customer value Frederick E. Webster Jr.. by
Edition: 2nd ed..
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken John Wiley 2002
Availability: Items available for loan: HMS Central Library (1)Call number: 658.8 W27M.

98.
Textbook of marketing management N.C. Jain, Saakshi Jain. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi AITBS 2004
Availability: Items available for loan: HMS Central Library (1)Call number: 658.8 J20M.

99.
Lessons from a chief marketing officer what it takes to win in consumer marketing Bradford C. Kirk. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGrawHill 2003
Availability: Items available for loan: HMS Central Library (1)Call number: 658.8 K73L.

100.
Contemporary strategic marketing Ross Brennan, Paul Baines, Paul Garneau. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Palgrave Macmillan 2003
Availability: Items available for loan: HMS Central Library (1)Call number: 658.8 B81C.

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