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Services marketing a strategic approach Karen P. Goncalves. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Jersey Prentice Hall International 1998
Availability: Items available for loan: HMS Central Library (2)Call number: 658.802 G51S, ...

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Service marketing Roland T. Rust, Anthony J. Zahorik; Timothy L. Keiningham. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York Addison Wisley 1999
Availability: Items available for loan: HMS Central Library (1)Call number: 658.8, R98S.

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HMS Central Library, Jamia Hamdard, Hamdard Nagar, New Delhi -110062, INDIA