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1.
The Brand marketing book creating, managing and extending the value of your brand Joe Marconi; Joe Marconi. by Series: (American Marketing Association)
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Illinois NTC Business Books 2001
Availability: Items available for loan: HMS Central Library (4)Call number: 658.827 M33B, ...

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2.
Crisis marketing when bad things happen to good companies Joe Marconi. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Chicago NTC Business Books 1997
Availability: Items available for loan: HMS Central Library (1)Call number: 658.8 M33C.

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HMS Central Library, Jamia Hamdard, Hamdard Nagar, New Delhi -110062, INDIA