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1.
Advertising communications and promotion management John R. Rossiter, Larry Percy. by Series: (McGraw Hill series in marketing)
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Boston Irwin McGraw Hill 1997
Availability: Items available for loan: HMS Central Library (1)Call number: 659.1 R89A.

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2.
Strategic advertising management / Larry Percy, John R. Rossiter and Richard Elliot by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Delhi : Oxford University Press, 2001
Availability: Items available for loan: HMS Central Library (3)Call number: 659.1 P37S, ...

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HMS Central Library, Jamia Hamdard, Hamdard Nagar, New Delhi -110062, INDIA