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1.
Promotion and integrated marketing communications Richard J. Semenik. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Australia Thomson Asia 2001
Availability: Items available for loan: HMS Central Library (1)Call number: 659.1 S28P.

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2.
Advertising and integrated brand promotion Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. by
Edition: 4th. ed..
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Australia Thomson c2006
Availability: Items available for loan: HMS Central Library (1)Call number: 689.1 O30A.

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Pages
HMS Central Library, Jamia Hamdard, Hamdard Nagar, New Delhi -110062, INDIA