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1.
Advertising theory and practice C.H. Sandage, Vernon Fryburger and Kim Rotzoll. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Delhi A.I.T.B.S. 1996
Availability: Items available for loan: HMS Central Library (1)Call number: 659.1 S15A20.

2.
Advertising theory and practice C.H. Sandage, Vernon Fryburger and Kim Rotzoll. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Delhi A.I.T.B.S. 1996
Availability: No items available.

3.
Advertising management concepts and cases Manendra Mohan. by
Edition: 12th.rep. ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Tata McGrawHill Publishing Company [n.d.]
Availability: Items available for loan: HMS Central Library (5)Call number: 659.1 M30A, ... Items available for reference: HMS Central Library: Not for loan (3)Call number: 659.1 M30A, ...

4.
Advertising management concepts and cases Manendra Mohan. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Tata McGrawHill Publishing Company 2000
Availability: Items available for loan: HMS Central Library (1)Call number: 659.1 M30A20.

5.
Advertising management concepts and cases Manendra Mohan. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Tata McGrawHill Publishing Company 2000
Availability: Items available for loan: HMS Central Library (2)Call number: 659.1 M30A20, ... Items available for reference: HMS Central Library: Not for loan (1)Call number: 659.1 M30A20.

6.
Advertising management Rajeev Batra, John G. Myers, David A. Aaker. by Series: (Eastern economy edition
Edition: 5th. ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Prentice Hall of India c1996 (1999)
Availability: Items available for reference: HMS Central Library: Not for loan (1)Call number: 659.1 B32A20.

7.
Advertising management Rajeev Batra, John G. Myers, David A. Aaker. by Series: (Eastern economy edition
Edition: 5th. ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Prentice Hall of India c1996 (1999)
Availability: Items available for loan: HMS Central Library (9)Call number: 659.1 B32A20, ... Items available for reference: HMS Central Library: Not for loan (2)Call number: 659.1 B32A20, ...

8.
Result oriented marketing Alan H. Anderson, Thelma Dobson. by Series: (Beacon's result oriented series.)
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Beacon books 1998
Availability: Items available for loan: HMS Central Library (2)Call number: 658.835 A49R20, ...

9.
Advertising management concepts and cases Manendra Mohan. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Tata McGrawHill Publishing Company 2000
Availability: Items available for loan: HMS Central Library (1)Call number: 659.1 M30A20.

10.
CRM at the speed of light capturing and keeping customer in internet real time Paul Greenberg. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi McGraw Hill c2001
Other title:
  • Customer relationship management
Availability: Items available for loan: HMS Central Library (1)Call number: 658.834 G76C.

11.
Brand leadership David A. Aaker, Erich Joachimsthaler. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London Simon and Schuster 2002
Availability: Items available for loan: HMS Central Library (3)Call number: 658.827 A11B, ...

12.
Cybermarketing how to use the internet to market your goods and services Pauline Bickerton, Matthew Bickerton and Upkar Pardesi. by
Edition: 2nd. ed..
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Butterworth Heinemann c2002
Availability: Items available for loan: HMS Central Library (1)Call number: 658.84 B52C.

13.
Brand leadership David A. Aaker, Erich Joachimsthaler. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London Simon and Schuster 2002
Availability: Items available for loan: HMS Central Library (1).

14.
Complete guide to internet publicity creating and launching successful online compaigns Steve O'keefe. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York John Wiley c2002
Availability: Items available for loan: HMS Central Library (1).

15.
How to plan advertising edited by Alan Cooper. by
Edition: 2nd ed..
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia Thomson Learning 1997
Availability: Items available for loan: HMS Central Library (1)Call number: 659.1 H85H.

16.
How to plan advertising edited by Alan Cooper. by
Edition: 2nd ed..
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia Thomson Learning 1997
Availability: Items available for loan: HMS Central Library (1)Call number: 659.1 H85H.

17.
How to plan advertising edited by Alan Cooper. by
Edition: 2nd ed..
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia Thomson Learning 1997
Availability: Items available for loan: HMS Central Library (1)Call number: 659.1 H85H.

18.
The Future of advertising new media, new clients, new consumers in the post-television age Joe Cappo. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGrawHill 2003
Availability: Items available for loan: HMS Central Library (1)Call number: 659.1 C18F.

19.
Advertising theory and practice C.H. Sandage, Vernon Fryburger and Kim Rotzoll. by Series: (Irwin Series in marketing)
Edition: 11th ed..
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi A.I.T.B.S. 1996
Availability: Items available for loan: HMS Central Library (1)Call number: 659.1 S15A.

20.
Advertising and the mind of the consumer what works, what doesn't, and why Max Sutherland and Alice K. Sylvester. by
Edition: 2nd ed..
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia Allen and Unwin 2004
Availability: Items available for loan: HMS Central Library (1)Call number: 659.1019 S95A.

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HMS Central Library, Jamia Hamdard, Hamdard Nagar, New Delhi -110062, INDIA