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1.
Services marketing a strategic approach Karen P. Goncalves. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Jersey Prentice Hall International 1998
Availability: Items available for loan: HMS Central Library (2)Call number: 658.802 G51S, ...

2.
Services marketing text and cases Steve Baron and Kim Harris. by
Edition: 2nd ed..
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Palgrave 2003
Availability: Items available for loan: HMS Central Library (1)Call number: 658.802 B26S.

3.
The Big book of customer service training games quick fun activities for training customer servicereps, salespeople and anyone else who deals with customers Peggy Carlaw, Vasudha Kathleen Deming. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGrawHill 2004
Availability: Items available for loan: HMS Central Library (1)Call number: 658.812 C20B.

4.
Marketing services compiled by Venkata Ramna Vedulla. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Delhi Jaico Publishing House 2009
Availability: Items available for loan: HMS Central Library (1)Call number: 658.812 M34M.

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