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1.
Marketing management planning implementation and control; the Indian context V.S. Ramaswamy, S. Namakumari. by
Edition: 2nd. ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Macmillan India 1998
Availability: Items available for loan: HMS Central Library (13)Call number: 658.8 R17M, ... Items available for reference: HMS Central Library: Not for loan (1)Call number: 658.8 R17M.

2.
Marketing research an applied approach. Thomas C. Kinnear, James R. Taylor. by
Edition: 5th. ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York McGraw Hill Book [n.d.]
Availability: Items available for loan: HMS Central Library (1)Call number: 658.83 K71M. Items available for reference: HMS Central Library: Not for loan (1)Call number: 658.83 K71M.

3.
Strategic marketing management planning, implementation, and control Richard M.S. Wilson and Colin Gilligan. by
Edition: 2nd. ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Viva Books 2001
Availability: Items available for loan: HMS Central Library (5)Call number: 658.8 W59S20, ...

4.
Marketing models Gary L. Lilien, Philip Kotler, K. Sridhar Moorthy. by Series: (Eastern economy edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Prentice Hall of India 1999
Availability: Items available for loan: HMS Central Library (1)Call number: 658.801 L60M20.

5.
Marketing models Gary L. Lilien, Philip Kotler, K. Sridhar Moorthy.. by Series: (Eastern economy edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi PrenticeHall of India 1999
Availability: Items available for reference: HMS Central Library: Not for loan (1)Call number: 658.801 L60M.

6.
Principles of marketing Philip Kotler, Gary Armstrong. by
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Prentice Hall of India [n. d.]
Availability: Items available for loan: HMS Central Library (4)Call number: 658.8 K95P, ...

7.
Marketing sense a practitioner's approach to marketing Saroj Datta. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Excel Books 2005
Availability: Items available for loan: HMS Central Library (5)Call number: 658.8 D18M, ...

8.
Principles of marketing Philip Kotler, Gary Armstrong. by
Edition: 11th ed..
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Prentice Hall International [n.d.]
Availability: Items available for loan: HMS Central Library (3)Call number: 658.802 K95P, ...

9.
The Rhetoric and reality of marketing an international managerial approach edited by Philip J. Kitchen. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hampshire Palgrave Macmillan 2003
Availability: Items available for loan: HMS Central Library (1)Call number: 658.8 R42R.

10.
Case studies in marketing. Case studies in marketing. by Series: (Case studies)
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Hyderabad ICFAI Center for Management Research c2004
Availability: Items available for loan: HMS Central Library (2)Call number: 658.00722 I03C, ...

11.
Principles of marketing Philip Kotler, Gary Armstrong. by
Edition: 11th ed..
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Prentice Hall India [ n.d.]
Availability: Items available for loan: HMS Central Library (1)Call number: 658.802 K95P.

12.
Strategic marketing in the customer driven organization Frank Bradley. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Chichester John Wiley 2003
Availability: Items available for loan: HMS Central Library (1)Call number: 658.8 B77S.

13.
Marketing management planning, implementation and control, global perspective Indian context V.S. Ramaswamy, S. Namakumar. by
Edition: 3rd. ed..
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Delhi Macmillan India 2002
Availability: Items available for loan: HMS Central Library (5)Call number: 658.8 R17M, ...

14.
Healthcare marketing strategy from planning to action Steven G. Hillestad and Eric N. Berkowitz. by
Edition: 4th ed..
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Burlington, MA Jones and Bartlett Learning 2013
Availability: Items available for loan: HMS Central Library (1)Call number: 362.10688 H24H.

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HMS Central Library, Jamia Hamdard, Hamdard Nagar, New Delhi -110062, INDIA