000 00632nam a2200181Ia 4500
008 241204s9999 xx 000 0 und d
020 _a74517805
040 _aJamia Hamdard
041 _aEnglish
082 _a659.1
_bM30A
100 _aManendra Mohan
245 0 _aAdvertising management
_bconcepts and cases
_cManendra Mohan.
250 _a12th.rep. ed.
260 _aNew Delhi
_bTata McGrawHill Publishing Company
_c[n.d.]
300 _axi, 418p.: ill.; 24cm.
650 _aAdvertising - Management.
_bAdvertising - Management - Case studies. - India
_cAdvertising agencies - Management - Case studies. - India.
942 _cBK
999 _c24071
_d24071