| 000 | 00550nam a2200181Ia 4500 | ||
|---|---|---|---|
| 008 | 241204s9999 xx 000 0 und d | ||
| 020 | _a749420693 | ||
| 040 | _aJamia Hamdard | ||
| 041 | _aEnglish | ||
| 082 |
_a658.827 _bK12S |
||
| 100 | _aKapferer, Jean-Noel. | ||
| 245 | 0 |
_aStratagic Brand Management _bcreating and sustaining brand equity long term _cJean-Noel Kapferer. |
|
| 250 | _a2nd ed. | ||
| 260 |
_aLondon _bKogan Page _c1998 |
||
| 300 | _a443p.; 25 cm. | ||
| 650 |
_aBrand name products - Marketing _bProduct management. |
||
| 942 | _cBK | ||
| 999 |
_c24227 _d24227 |
||