000 00594nam a2200181Ia 4500
008 241204s9999 xx 000 0 und d
020 _a850132738
040 _aJamia Hamdard
041 _aEnglish
082 _a658.834
_bS35K
100 _aSharp, Kevin
245 0 _aKnow thy customer
_bhow to follow marketing's first commandment
_cKevin Sharp and Kaniel Johnson; introduction by Ron Zemke.
260 _aChicago
_bDartnell
_cc1997.
300 _axi, 243p.; 22 cm.
650 _aConsumers - Research.
_bConsumer satisfaction.
_cCustomer loyalty.
700 _aJohnson, Kaniel
942 _cBK
999 _c24287
_d24287