000 00606nam a2200193Ia 4500
008 241204s9999 xx 000 0 und d
020 _a8129702541
040 _aJamia Hamdard
041 _aEnglish
082 _a658.827
_bK24S
100 _aColeman, Ron
245 0 _aStrategic brand management
_bbuilding, measuring, and managing brand equity
_cKevin Lane Keller.
250 _a2nd. ed.
260 _aDelhi
_bPearson Education Asia
_c2003
300 _a816p.: ill.; 24cm
440 _a (Low price edition.
650 _aBranding (Marketing)
_bBrand name products - Management.
942 _cBK
999 _c24832
_d24832