000 00597nam a2200169Ia 4500
008 241204s9999 xx 000 0 und d
020 _a74517805
040 _aJamia Hamdard
041 _aEnglish
082 _a659.1
_bM30A
100 _aManendra Mohan
245 0 _aAdvertising management
_bconcepts and cases
_cManendra Mohan.
260 _aNew Delhi
_bTata McGrawHill Publishing Company
_c2000
300 _axi, 418p.: ill.; 24cm.
650 _aAdvertising - Management
_bAdvertising - Management - Case studies - India
_cAdvertising agencies - Management - Case studies - India.
942 _cBK
999 _c25080
_d25080