000 00571nam a2200181Ia 4500
008 241204s9999 xx 000 0 und d
020 _a74624016
040 _aJamia Hamdard
041 _aEnglish
082 _a658.827
_bS28B
100 _aSengupta, Subroto
245 0 _aBrand positioning
_bstrategies for competitive advantage
_cSubroto Sengupta.
260 _aNew Delhi
_bTata McGrawHill Publishing Company
_cc1990.
300 _ax, 299p.: ill.; 22 cm.
500 _aInclude index.
650 _aProduct management.
_bBrand name products - Marketing.
942 _cBK
999 _c25082
_d25082