000 00576nam a2200205Ia 4500
008 241204s9999 xx 000 0 und d
020 _a9171512629
040 _aJamia Hamdard
041 _aEnglish
082 _a658.83
_bA11M
100 _aAaker, David A.
245 0 _aMarketing research
_cDavid A. Aeker, V. Kumar, George S. Day.
250 _a6th. ed.
260 _aNew York
_bJohn Wiley and Sons
_cc1998.
300 _axvi, 776p.; 24 cm.
650 _aMarketing research
_bConsumers - Attitudes.
700 _aDay, George S.
700 _aKumar, V.
942 _cBK
999 _c28064
_d28064