000 | 00488nam a2200169Ia 4500 | ||
---|---|---|---|
008 | 241204s9999 xx 000 0 und d | ||
020 | _a74632019 | ||
040 | _aJamia Hamdard | ||
041 | _aEnglish | ||
082 |
_a658.827 _bJ57W |
||
100 | _aSaxena, Rajan | ||
245 | 0 |
_aWhat's in a Brand _cJohn Philip Jones. |
|
260 |
_aNew Delhi _bTata McGrawHill Publishing Company _c1998 |
||
300 | _axxiii, 335p., 24cm. | ||
650 | _aBrand management ;Business names ;Product name. | ||
942 | _cBK | ||
999 |
_c28731 _d28731 |