000 | 00642nam a2200193Ia 4500 | ||
---|---|---|---|
008 | 241204s9999 xx 000 0 und d | ||
020 | _a8176490709 | ||
040 | _aJamia Hamdard | ||
041 | _aEnglish | ||
082 |
_a658.8 _bW59S |
||
100 | _aWilson, Richard M.S. | ||
245 | 0 |
_aStrategic marketing management _bplanning, implementation, and control _cRichard M.S. Wilson and Colin Gilligan. |
|
250 | _a2nd. ed. | ||
260 |
_aNew Delhi _bViva Books _c2001 |
||
300 | _axx, 827 p.: ill.; 29 cm. | ||
650 |
_aMarketing - Management. _bMarketing - Decision making. _cStrategic planning. |
||
700 | _aGilligan, Colin. | ||
942 | _cBK | ||
999 |
_c29009 _d29009 |