000 00642nam a2200193Ia 4500
008 241204s9999 xx 000 0 und d
020 _a8176490709
040 _aJamia Hamdard
041 _aEnglish
082 _a658.8
_bW59S
100 _aWilson, Richard M.S.
245 0 _aStrategic marketing management
_bplanning, implementation, and control
_cRichard M.S. Wilson and Colin Gilligan.
250 _a2nd. ed.
260 _aNew Delhi
_bViva Books
_c2001
300 _axx, 827 p.: ill.; 29 cm.
650 _aMarketing - Management.
_bMarketing - Decision making.
_cStrategic planning.
700 _aGilligan, Colin.
942 _cBK
999 _c29009
_d29009