000 00554nam a2200181Ia 4500
008 241204s9999 xx 000 0 und d
020 _a749420693
040 _aJamia Hamdard
041 _aEnglish
082 _a658.827
_bK12S
100 _aKapferer, Jean-Noel.
245 0 _aStratagic Brand Management
_bcreating and sustaining brand equity long termĀ 
_cJean-Noel Kapferer.
250 _a2nd ed.
260 _aLondon
_bKogan Page
_c1998
300 _a443p.; 25 cm.
650 _aBrand Name Products - Marketing
_bProduct Management..
942 _cBK
999 _c30929
_d30929