000 00473nam a2200157Ia 4500
008 241204s9999 xx 000 0 und d
020 _a0-07-462228-4.
040 _aJamia Hamdard
041 _aEnglish
082 _a659.1
_bP15B
100 _aParameshwaran, M.G.
245 0 _aECB-ULKA brand building advertising
_bconcepts and cases
_cM.G. Parameshwaran.
260 _aNew Delhi
_bTata McGrawHill Publications
_c2001
300 _ax, 212p., col.ill.; 28cm.
942 _cBK
999 _c31045
_d31045