000 00432nam a2200145Ia 4500
008 241204s9999 xx 000 0 und d
040 _aJamia Hamdard
041 _aEnglish
082 _a658.827
_bD74B
100 _aDrawbaugh, Kevin
245 0 _aBrands in balance
_bmeeting the challenge to commercial identity
_cKevin Drawbaugh.
260 _aDelhi
_bAddison Wesley Longman
_c2001
300 _ax, 278p.: ill.; 23cm.
942 _cBK
999 _c31118
_d31118