| 000 | 00538nam a2200181Ia 4500 | ||
|---|---|---|---|
| 008 | 241204s9999 xx 000 0 und d | ||
| 020 | _a0-07-114667-9. | ||
| 040 | _aJamia Hamdard | ||
| 041 | _aEnglish | ||
| 082 |
_a659.1 _bR89A |
||
| 100 | _aRossiter, John R. | ||
| 245 | 0 |
_aAdvertising communications and promotion management _cJohn R. Rossiter, Larry Percy. |
|
| 250 | _a2nd ed. | ||
| 260 |
_aBoston _bIrwin McGraw Hill _c1997 |
||
| 300 | _axvi, 640p.: ill.; 28cm | ||
| 440 | _a (McGraw Hill series in marketing). | ||
| 942 | _cBK | ||
| 999 |
_c31191 _d31191 |
||