000 00543nam a2200181Ia 4500
008 241204s9999 xx 000 0 und d
020 _a0-13-348830-6.
040 _aJamia Hamdard
041 _aEnglish
082 _a659.1
_bR98K
100 _aRussell, J. Thomas
245 0 _aKleppner's advertising procedure
_cJ. Thomas Ruesell, W. Ronald Lane.
250 _a13th ed.
260 _aNew Delhi
_bPrentice Hall of India
_c1996
300 _axvi, 799p., col.ill.; 26cm
440 _a (The Prentice Hall series in marketing).
942 _cBK
999 _c31403
_d31403