000 00547nam a2200181Ia 4500
008 241209s9999 xx 000 0 und d
020 _a0 - 07 - 231445 - 1.
040 _aJamia Hamdard
041 _aEnglish
082 _a659.1
_bB40A
100 _aBelch, George Edward
245 0 _aAdvertising and promotion
_ban integrated marketing communications perspective
_cGeorge Edward. Belch, Michael A. Belch.
250 _a5th ed..
260 _aBoston
_bMcGraw Hill
_c2001
300 _a795p.; 28cm
700 _aBelch, Michael A.
942 _cBK
999 _c31561
_d31561