000 | 00547nam a2200181Ia 4500 | ||
---|---|---|---|
008 | 241209s9999 xx 000 0 und d | ||
020 | _a0 - 07 - 231445 - 1. | ||
040 | _aJamia Hamdard | ||
041 | _aEnglish | ||
082 |
_a659.1 _bB40A |
||
100 | _aBelch, George Edward | ||
245 | 0 |
_aAdvertising and promotion _ban integrated marketing communications perspective _cGeorge Edward. Belch, Michael A. Belch. |
|
250 | _a5th ed.. | ||
260 |
_aBoston _bMcGraw Hill _c2001 |
||
300 | _a795p.; 28cm | ||
700 | _aBelch, Michael A. | ||
942 | _cBK | ||
999 |
_c31561 _d31561 |