| 000 | 00552nam a2200193Ia 4500 | ||
|---|---|---|---|
| 005 | 20250709103130.0 | ||
| 008 | 241209s9999 xx 000 0 und d | ||
| 020 | _a9780198782322 | ||
| 041 | _aeng | ||
| 082 |
_a659.1 _bP37S |
||
| 100 | _aPercy, Larry | ||
| 245 | 0 |
_aStrategic advertising management / _cLarry Percy, John R. Rossiter and Richard Elliot |
|
| 260 |
_aDelhi : _bOxford University Press, _c2001. |
||
| 300 |
_axxi, 288p., _c26cm. |
||
| 650 | _aManagement | ||
| 700 | _aRossiter, John R. | ||
| 700 | _aElliott, Richard | ||
| 942 | _cBK | ||
| 999 |
_c32060 _d32060 |
||