000 00473nam a2200157Ia 4500
008 241209s9999 xx 000 0 und d
020 _a0 - 684 - 85918 - 1.
040 _aJamia Hamdard
041 _aEnglish
082 _a658.8
_bC73S
100 _aCristol, Steven M.
245 0 _aSimplicity marketing
_bend brand complexity, clutter, and confusion
_cSteven M. Cristol, Peter Sealey.
260 _aNew York
_bFree Press
_c2000
300 _ax, 274p., 23cm.
942 _cBK
999 _c32252
_d32252