000 00457nam a2200157Ia 4500
008 241209s9999 xx 000 0 und d
020 _a0 - 324 - 06253 - 2.
040 _aJamia Hamdard
041 _aEnglish
082 _a659.1
_bS28P
100 _aSemenik, Richard J.
245 0 _aPromotion and integrated marketing communications
_cRichard J. Semenik.
260 _aAustralia
_bThomson Asia
_c2001
300 _axxxiv, 582p.: ill.; 25cm.
942 _cBK
999 _c32771
_d32771