000 | 00513nam a2200169Ia 4500 | ||
---|---|---|---|
008 | 241209s9999 xx 000 0 und d | ||
020 | _a0 - 03 - 035271 - 1. | ||
040 | _aJamia Hamdard | ||
041 | _aEnglish | ||
082 |
_a659.1 _bS40A |
||
100 | _aShimp, Terence A. | ||
245 | 0 |
_aAdvertising and promotion and supplemental aspects of integrated marketing communications _cTerence A. Shimp. |
|
250 | _a6th ed. | ||
260 |
_aSouth Western _bThomson Asia _c2003 |
||
300 | _axxi, 650p., 26cm. | ||
942 | _cBK | ||
999 |
_c32871 _d32871 |