000 00513nam a2200169Ia 4500
008 241209s9999 xx 000 0 und d
020 _a0 - 03 - 035271 - 1.
040 _aJamia Hamdard
041 _aEnglish
082 _a659.1
_bS40A
100 _aShimp, Terence A.
245 0 _aAdvertising and promotion and supplemental aspects of integrated marketing communications
_cTerence A. Shimp.
250 _a6th ed.
260 _aSouth Western
_bThomson Asia
_c2003
300 _axxi, 650p., 26cm.
942 _cBK
999 _c32871
_d32871