000 00545nam a2200169Ia 4500
008 241210s9999 xx 000 0 und d
020 _a0-07-043556-1.
040 _aJamia Hamdard
041 _aEnglish
082 _a658.8
_bZ04S
100 _aZeithaml, Valarie A
245 0 _aServices marketing
_bintegrating customer focus across the firm
_cValarie A. Zeithaml, Mary JoBitner; Valarie A. Zeithaml, Mary JoBitner.
250 _a2nd ed.
260 _aNew Delhi
_bTata McGraw Hill
_c2000
300 _axxviii, 620p.: ill.; 28cm.
942 _cBK
999 _c38826
_d38826