000 00656nam a2200205Ia 4500
005 20250616113004.0
008 241210s9999 xx 000 0 und d
020 _a333937198
041 _aEnglish
082 _a658.8 R17M
_bR17M
100 _aRamaswamy, V S
245 0 _aMarketing management
_bplanning, implementation and control, global perspective Indian context
_cV. S. Ramaswamy, S. Namakumar.
250 _a3rd. ed.
260 _aDelhi
_bMacmillan India
_c2002
300 _axxxv, 748p.: ill.; 28cm.
650 _aMarketing - Management
650 _bMarketing - India - Case studies. - Management.
700 _aNamakumar, S.
942 _cBK
999 _c38938
_d38938