000 00476nam a2200157Ia 4500
008 241210s9999 xx 000 0 und d
040 _aJamia Hamdard
041 _aEnglish
082 _a659.1
_bS40A
100 _aShimp, Terence A
245 0 _aAdvertising promotion
_bsupplemental aspects of integrated marketing communications
_cTerence A. Shimp.
250 _a5th ed.
260 _aForth Worth
_bDryden, Harcourt College
_c[n. d.]
300 _a674p., 24cm.
942 _cBK
999 _c39006
_d39006