000 00509nam a2200169Ia 4500
005 20250616114659.0
008 241210s9999 xx 000 0 und d
020 _a0-07-053042-4.
041 _aEnglish
082 _a658.8 Z04S
_bZ04S
100 _aZeithaml, Valarie A
245 0 _aServices marketing
_bintegrated customer focus across the firm
_cValarie A. Zeithaml, Mary Jo Bitner.
250 _a3rd ed.
260 _aNew Delhi
_bTata McGraw Hill
_c2003
300 _axx, 668p.: ill.; 27cm.
942 _cBK
999 _c39146
_d39146