000 00474nam a2200157Ia 4500
008 241210s9999 xx 000 0 und d
020 _a81-203-2156-1.
040 _aJamia Hamdard
041 _aEnglish
082 _a659.1
_bC45I
100 _aClow, Kenneth E
245 0 _aIntegrated advertising, promotion and marketing communications
_cKenneth E. Clow, Donald Baock.
260 _aNew Delhi
_bPrentice Hall of India
_c2002
300 _axxvi, 638p., 25cm.
942 _cBK
999 _c39510
_d39510