000 00610nam a2200181Ia 4500
008 241210s9999 xx 000 0 und d
020 _a1861526350
040 _aJamia Hamdard
041 _aEnglish
082 _a658.8003
_bI1I2
245 4 _aThe IEBM encyclopedia of marketing, Encyclopedia of marketing
_cedited by Michael J. Baker.
260 _aLondon
_bThomson Learning
_cc1999.
300 _axiii, 865p.; 26cm.
440 _a(International encyclopedia of business and management.
650 _aMarketing - Encyclopedias.
_cEncyclopedia of marketing
700 _aBaker, Michael John.
942 _cBK
999 _c40371
_d40371