| 000 | 00468nam a2200145Ia 4500 | ||
|---|---|---|---|
| 008 | 241212s9999 xx 000 0 und d | ||
| 020 | _a471455164 | ||
| 082 |
_a658.8 _bK95L |
||
| 100 | _aKotler Philip | ||
| 245 | 0 |
_aLateral marketing _bnew techniques for finding breakthrough ideas _cPhilip Kotler, Fernando Trias De Bes. |
|
| 260 |
_aNew Jersey _bJohn Wiley _c2003 |
||
| 300 | _axvi, 206p.; 23cm. | ||
| 650 | _aMarketing management. | ||
| 700 | _aDe Bes, Fernando Trias | ||
| 999 |
_c42970 _d42970 |
||