| 000 | 00493nam a2200169Ia 4500 | ||
|---|---|---|---|
| 008 | 241212s9999 xx 000 0 und d | ||
| 020 | _a9971513897 | ||
| 082 |
_a658.83 _bA11M |
||
| 100 | _aAaker, David A. | ||
| 245 | 0 |
_aMarketing research _cDavid A. Aaker, V. Kumar, [and] George S. Day. |
|
| 250 | _a7th.ed. | ||
| 260 |
_aNew York _bJohn Wiley _c2004 |
||
| 300 | _axv, 751p.; 22cm. | ||
| 650 |
_aMarketing research _bConsumers - Attitudes. |
||
| 700 | _aDay, George S | ||
| 700 | _aKumar, V | ||
| 999 |
_c43007 _d43007 |
||