000 00423nam a2200145Ia 4500
008 241212s9999 xx 000 0 und d
020 _a8124204470
082 _a658.8
_bL17S
100 _aLancaster, Geoff
245 0 _aStrategic marketing planning and evaluation
_cGeoff Lancaster, Laster Massingham.
260 _aNew Delhi
_bCrest
_c2004
300 _a187p.; 23cm.
650 _aMarketing.
700 _aMassingham, Laster
999 _c43072
_d43072