000 00415nam a2200133Ia 4500
008 241212s9999 xx 000 0 und d
020 _a8129703319
082 _a658.8
_bA46M
100 _aAmbler, Tim
245 0 _aMarketing and the bottom line
_bthe new metrics of corporate wealth
_cTim Ambler.
260 _aDelhi
_bPearson Education
_c2000
300 _axii, 175p.; 23cm.
650 _aManagement studies; Marketing.
999 _c44031
_d44031