000 00486nam a2200157Ia 4500
008 241212s9999 xx 000 0 und d
020 _a9178295059
082 _a658.818
_bM54S
100 _aMentzer, John T.
245 0 _aSales forecasting management
_ba demand management approach
_cJohn T. Mentzer, Mark A. Moon.
250 _a2nd ed..
260 _aNew Delhi
_bResponse Books
_c2005
300 _axv, 347p.: ill.; 22cm.
650 _aMarketing; Predictions.
700 _aMoon, Mark A
999 _c44308
_d44308